When you’re in your bedroom, writing and recording songs, it can often feel as though you’re doing it for no one but yourself. Sure, you might show things to the people in your life but the idea of your music being heard by thousands of people all around the world can feel so distant as to be almost impossible. And, for a long time, that was the case. For a long time if you didn’t have someone like a record label distributing your music then no one was ever going to be able to hear it. However, all of that has changed thanks to one thing: the internet. The internet has created an environment in which it really never has been easier for you to not only spread your music to as wide an audience as possible but also to actually make some money from it as well. With that in mind, here are some ways that the internet can improve your music career.
If there’s one thing that’s changed the face of the music industry more than just about anything over the last ten years, it’s streaming. If iTunes killed the physical CD, then services like Spotify killed the iTunes store. Being able to get your music on Spotify can seem like a serious challenge but it’s not as difficult as you might think. Not only that but it can help you reach an incredibly wide audience that you might never come into contact with. Not only that but there are plenty of other streaming services like Soundcloud and Bandcamp which means that you’re able to put your music in as many places as possible, maximizing the size of the audience that you’re getting.
If there’s one thing that has always been difficult for a lot of aspiring bands and artists, it’s getting the word out about your music. And sure, a lot of the old school methods are still great. Putting up flyers, talking to local record shops about stocking your music, and playing gigs are never going to stop being crucial parts of self-promotion. However, the internet has offered us something entirely new that you need to take advantage of. That is, of course, social media. Sites like Facebook, Twitter, and Instagram allow you to connect directly with your audience and offer a more personal connection than you might ever have been able to achieve before. After all, Twitter gives musicians and their fans a chance to actually talk to each other in a way that has never previously been possible. A band with a strong social media presence is always going to be more successful than one without it.
Of course, just like anything else, the internet is a tool that you need to be able to use. If the music that you’re creating isn’t up to scratch then it won’t matter how well you spread it around or promote it. Make sure that you don’t try to rely on things like the internet to make your career a success rather than actually putting in the work.