The most significant challenge faced by most new internet business owners is a lack of traffic. With billions of websites on the internet, many doing precisely the same thing you need to stand out somehow and bring them to your site. If you don’t have any traffic coming to your website, you are not going to be making any sales. Without any transactions, you will not be making any money. If you are making any money, you will not have a successful business. It is a chain, which relies on the previous element being successful.
Here, we are going to take a look at a few known ways of bringing that essential traffic to your website with a hope of converting them to sales.
1) Check your website
Ask your friends, family, staff, fellow business owners – or even pay for a mystery shopper to visit your site and check how well it works. Make sure that it is easy to navigate and that all of the links work. It needs to appeal to visitors immediately and look tidy and uncluttered. Reevaluate your sales process and check that is is as simple and straightforward as it can be. If your customers have to go through several pages and fill out all sorts of annoying and unnecessary forms, there is a good chance they will click away and not return to your site. In an ideal world, the sales process should involve less than three clicks.
2) Search Engine Optimisation
You may not see the benefits of this straight away, but if you want your website to rank highly in Google, you have to have a basic understanding of search engine optimization or SEO as it is more commonly known. Essentially, it is about considering what people might type in when they are searching for something. For example, someone doing a World War Two project at school might search for ‘How Many WW2 Veterans are Still Alive?’. Websites with good SEO will recognise what the searcher is looking for, and bring up the appropriate pages. It is a lot more straightforward than it sounds, but if you are unsure of it, get the experts in to sort it for you.
3) CPC ads
This is one of the fastest and easiest ways of bringing traffic to your website. A lot of CPC (cost per click) ad providers offer ‘auctions,’ where you can bid to have your advert placed in the most prominent positions in search engines. It is also a good, and budget-friendly, way of reaching your target audience. A benefit of CPC is that quite often, they reach customers towards the end of the sales funnel, so clicks are much more likely to convert to traffic and sales.
4) Links on other websites
This not only can increase your ranking on Google but appearing on another website can also help to bring traffic to your site quickly, especially if featured on a major website within the industry. Building these links requires very little effort on your part with maximum returns but if you are not sure how about approaching other sites to swap or sell links, find an outreach company who can do the hard work for you.