Image Credit: Unsplash
Any medical business owner will tell you that the treatments they provide are only ever half of the story. Yes, patients come to them expecting that a treatment will have an impact on their health and, most likely, their lifestyle too. But patients are also looking for a few other basic things it might be easy to forget.
Patients who are not in good health require much more than a treatment and discharge system. People need to be supported through their ill health and given all the information they need to make a good decision. So what are they looking for?
Efficiency is something of a buzzword these days and it doesn’t matter which industry you are in, this is always going to be a top priority. From the patient’s perspective, efficiency is an essential part of any treatment. The shorter and more accurate the diagnostic process can be, the sooner a treatment can be given.
For a medical business, efficiency comes in a few forms. Technology is obviously an area to consider whether that means looking at a new ultrasound machine or designing a better software to cross-reference patient data. But you should also consider the efficiency of the staff. Are they able to pass information along quickly? Do they talk to the patient as soon as any development occurs? These things are all important to patients.
When patients are seeking treatment, they need to feel that they are being supported properly. Medicine is a complex science and, often, patients have only got a limited idea of what is wrong and what a treatment might provide. This means that the weight of explanation is on medical staff.
No matter what the problem is, the doctor-patient relationship is imperative to good treatment. This means that the patient must be put at their ease so that they can discuss any problems openly – even if they aren’t proud or feel embarrassed by the subject. A supportive doctor who listens and engages their patient’s trust will always be more successful than a doctor who doesn’t.
A culture of transparency is beneficial in any industry but in medicine it is absolutely vital. Everyone from the doctors to the patient must have all the information in order to make smart choices about the progression of any case. This means that patients must be fully informed about the nature of their condition, any and all possible treatments and any potential for things to go wrong.
There is no form of medicine that is particularly clear cut and there is always a risk. Giving a patient a full understanding of that risk isn’t about passing the buck but about figuring out what they are comfortable with doing. This way, a patient can feel more confident because they have a little more control over their treatment process.
We will all be patients at one point or another so it is worthwhile for all medical businesses to consider how vulnerable that makes us and what can be done to instill greater confidence. With efficiency, support and transparency, any business will be on the right track.