For Jim Koch and Sam Adams, variety is the spice of life
The following interview and article was conducting and written in 2013. I’m presenting it here after it first appeared on my separate beer blog, Celebrating the Suds. If you have one of the best selling and best known craft beers on the market, it would be easy to understand putting your time and resources into expanding its reach. When that beer is a pioneering brew like Boston Lager by SamuelAdams, it’s especially easy to understand. Jim Koch, founder of Samuel Adams, doesn’t see it that way. For him, being safe is boring. “The day I want to make the same beer every day is the day I retire,” Koch told me during Philly Beer Week. “It is as exciting today as it was in 1984…
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