Every year, the role of e-commerce in people’s daily lives continues to grow. Online shopping has become the norm. In some cases, it had become essential, especially lately, when people were ordered to stay at home due to coronavirus-related restrictions. According to the U.S. Bureau of Economic Analysis, the digital economy accounted for 6.9 percent of the country’s GDP in 2017.
Of course, for e-commerce businesses to succeed, they rely on one important thing: photos. Since consumers cannot physically inspect the product through their phone or computer monitors, they rely on photos to see if it’s to their specifications. This makes photo editing and retouching an essential part of your e-commerce business’s success, not just for sales but also for marketing purposes.
Without a salesperson to promote your products, pictures become your reliable marketing language. The more professional the image, the more positive people react to it. And to obtain truly professional pictures, photo editing and retouching are needed.
We outlined the benefits of photo editing for e-commerce companies below.
- Build your brand identity
Images are one of the key factors in people recognizing your brand. The consistent use of photography styles, color usage, and editing styles makes it easy for your audience to attribute product photos to your brand. It also ensures better brand recollection, thus building your customers’ awareness of your products.
- Make photos more professional and enticing
The more professionally shot and edited a product image is, the better customers react to it. This is why jewelry retailers use photo retouching services to make the diamonds, golds, and silvers in their products shine brighter. Apart from this, photo editing either provides better backgrounds for product images or obliterates these backgrounds so customers can focus on the product and how it looks.
- Increase social media engagement
With social media being one of the most powerful marketing platforms, attracting potential customers with high-quality images is crucial to your success. This is especially true today since social media platforms are media-heavy. Facebook and Instagram are two of the top social media platforms, and photos on these pages, especially in the case of IG, are the focus of users.
By posting professionally edited product images on your social media accounts, you can bring your brand closer to your customers. Doing so can result in increased sales, especially now that a lot of social media platforms have a marketplace integrated into them. By sharing stunning pictures on your pages, you make it easier for your customers to decide to buy your products.
- Better efficiency
Re-using or recycling images helps decrease your marketing cost. But customers may not favor seeing the same product images over and over. With photo editing, you can alter a product image’s placement and background or merge them with other images so they would look new and unique. Apart from slashing your photoshoot cost for different product photos, recycling images with the help of photo editing streamlines your process.
Photo editing is a great way to enhance and customize your product images and, in turn, grow your e-commerce business. With professionally edited and retouched photos, you can successfully convey the message your brand wants to send your audience and entice them to choose your products over those of your competitors.