Motorcycle enthusiasts listen up! If you love this industry, then you need to be aware of a current issue and work to try and put it right…
What’s The Issue?
The cause of the concern is that the sales of motorcycles are declining. This is the leading the motorcycle community to believe that the industry is dying out. Sales aren’t on the increase right now, and they’re often declining. This may be because baby boomers, who are the most consistent consumers, are aging. And as that is happening, the motorcycle industry isn’t trying to convert women, minorities, or millennials into riders.
Another concern is that the old way of doing business, via dealers, isn’t working. It’s old-fashioned and could do with a bit of a revamp to bring it into the current times. And finally, there’s a lot of choice, particularly with newer modern models, that is now meaning that motorcycles may become redundant.
How Can We Put It Right?
Motorcycles need a bit of a revamp themselves. They need to appeal to the millennial market in order for this segment to become interested in the product. New technologies should also be brought in so that bikes can keep up with the advancements in the car industry. It will also help if the industry can market more to females and increase custom and ridership this way. And finally, you can help too! If current riders and motorcycle enthusiasts encouraged their friends to ride too, an increase could start to pick up.
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