The human brain has adapted pretty well to ignore even the most alluring advertisements. The sheer number of banners, billboards, and targeted online ads have trained people to overlook in-your-face adverts. It has almost become a muscle memory. We almost automatically hit the ‘X’ button whenever we are greeted by pop-ads on the internet. It’s so common that they actually have a name for it. It’s called banner blindness. These are trying times for marketing experts as they are struggling to get their audiences to pay attention. As it turns out, few of the more old-school ways of promoting businesses still pack a hefty punch. One of them is plastic key tags. In this post, we explore few of the reasons why we believe they are one of the most overlooked marketing tools.
Key Tags Can Be Conversation Starters: Plastic tags are no longer what they used to be. Businesses get them custom made by ordering them from plastic tag printer firms online. Right from their shape to their design, the key tags are a far cry from the boring rectangular key tags that were available in the 90s. These key tags look so good, that customers receiving them proudly use them to organize their keys. Their innovative design also makes them somewhat of a conversation starter, which encourages people to talk about the brand.
They Are Valued by Customers: Key tags that have QR codes and barcodes enable customers to avail discounts and track their store points. Much more than a simple key tag, these items are valued by customers. This is where the branding on the plastic tags does its magic. It encourages customers to subconsciously form a positive opinion about the brand.
They Can Be Given Away As Gifts: The great thing about plastic tags is they can be given away as gifts during promotions. If they are well made, customers gladly accept them and start using them as key tags. If you think about it, you are essentially handing out a small branded advertisement, but instead of throwing them away customers are gladly accepting them.
They Help You Track Customer Data: As mentioned earlier, key tags often come with barcodes and QR codes. This means a key tag can be custom made to act as a loyalty card. By simply scanning the code you can look up customer data and record new purchases. If you give out enough key tags, you can create a solid customer database. This data will help you in stock management and find out the names of customers who are giving you the most business.
They Are Surprisingly Affordable: There are plenty online plastic tag printer companies that offer great discounts and deals. These online firms allow you to upload your artwork and submit your design specifications. Compared to other marketing expenses buying key tags online is a whole lot cheaper. If you choose to buy in bulk, a single plastic key tag can cost you less than 50 cents. Now, that’s affordable.