Blogging has transformed people’s lives. Whether you need a place to express your views or you like to put your inspiration down in words, the art form has financial and lifestyle benefits. Unfortunately, the prevalence of the blogging industry means that it’s harder to stand out from the crowd than ever.
For writers who want to make a mark and turn a hobby into a bona fide business, this is problematic. Without reasonable to high levels of traffic, you won’t be able to leverage sponsors for money. You’ve got to try and make your platform eye-catching, yet it’s tough when online consumers have a ton of choice.
Getting noticed is doable, though, as long as you’re willing to invest in your content and resources to make it happen. If you are, you should continue reading. Below, you’ll find the four most powerful ways to make your blog noticeable and shareable.
Invest In Professional Services
You shouldn’t view this as a loophole to success. To begin with, it’s not guaranteed to deliver success because it depends on the expert solutions that you choose. Pick poorly and your content won’t be optimized, nor will it appear professional and good-looking.
Of course, the copy is imperative since the words will encourage readers to stay and remain loyal. Therefore, the smart move is to hire pros from the field with extensive experience. From fitness writers for fitness writing to legal copywriters for legal jargon, these people know how which topics will rank and what your audience wants to learn about.
However, there are more services you can splash out on, including web design. Like a property or a business, the aesthetics of your platform reflect your products and services. As a result, simple-yet-easy-to-navigate web and landing pages are critical as people have zero time to waste. Any that find your blog slow or ungainly will bounce to a rival.
Deliver On Your Headlines
The first thing people tell you to do is to write compelling and catchy headlines that will lure in your readers. Yes, this is an effective tactic, but it only works if the rest of the copy is as exciting and readable as the tag line. If it isn’t, two things can happen – you’ll be recognized for the wrong reasons, or your blog’s bounce rate will skyrocket.
Delivering on your headlines ensures that, once you attract people to your posts, they will stay until the end. This is essential as Google and search engines rank platforms based on the value they add. Blogs that can’t maintain their readership for a couple of minutes clearly don’t fit the bill, and annoying search engines only makes getting noticed more challenging.
Write killer headlines, by all means, yet please don’t resort to clickbait. As a rule, you’ve got to talk about and explain the crux of the headline within the content.
Invite Guest Bloggers
The guest blogging scene has gone from strength to strength in the past decade. Why? It’s because bloggers and website owners are beginning to recognize the power of appearing on other people’s sites. To start with, it was viewed as a business error as you would give away something for free to a competitor.
Now, it’s seen as a valid way to highlight yourself and your platform as a thought leader. Not only this, but you can tap into a separate audience base and improve your traffic numbers. The key is to build relationships with blogs that discuss similar topics, and that have a strong and loyal following.
Also, don’t forget to measure the results. Guest blogging is great, yet you’re not guaranteed to hit your targets without hard work and analytics.
Post Links Via Different Mediums
You want people to physically land on your blog so that you receive the traffic boost sponsors and search engines want to see. However, not everybody wants to expend the energy. Yes, it seems lazy to you, yet everybody has been in the same situation.
You like the sound of the content. Unfortunately, you’re not motivated to type in the domain name or click the link. Thankfully, you can still make an impact by sending out emails with the copy included. Then, the readers that can’t be bothered can consume the information easily, and you won’t lose leads.
If anything, you’ll likely enhance your lead generation strategy as your readership will enjoy the fact that you’re flexible and accessible with your posts.
Are you new to the blogging scene, or are you struggling to get noticed? How do you plan on changing your fortunes?